Roku XD Streaming Player 1080p Review

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(More customer reviews)I recently bought the new Apple TV, but was curious how the Roku XD compared. After all, while I like the Apple TV, it's tied to the Apple ecosystem, for better or worse. Meanwhile the Roku offered a broader feature set, but not as much of an established brand as Apple.
Luckily, I was able to satisfy my curiosity by getting a Roku XD, and I thought my experiences and opinions might be useful for those shopping for such internet-streaming set top boxes.
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Quality/Content
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My first and biggest question was, "How does the quality compare?". 1080p capability is one of Roku's biggest selling points against Apple, because the Apple TV "only" streams 720p. What I found was that it was a mixed bag. Roku has the capability to stream 1080p, but something surprising is that a huge portion of available content isn't HD to start with and doesn't take full advantage of Roku's hardware. Some content you can stream from Amazon and Netflix looks little better than VHS quality, while some looked somewhere between DVD and HD broadcast quality.
The vast majority of Netflix, for example, is SD content including most bigger-name movies that make their way to the library. Thus, the HD capability of Roku is MOST noticeable in Amazon Video On-Demand's vast library of HD TV shows and movies.
Amazon Video On-Demand offers everything you could find through Apple TV's store and then some, but it has a superior pricing model. You can PURCHASE TV shows for .99c vs. .99c rentals on Apple TV, and you may save a buck or two renting older movies, especially if they're SD.
A drawback (maybe an advantage to some) to the Amazon's On-Demand store is its availability of soft-core porn, so parents be ready to tweak parental controls a little more than you'd have to with Apple TV, which limits its offerings to R-rated major studio movies.
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Flexibility
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The biggest selling point of the Roku in my opinion is the flexibility already established with its "channels" store, which is basically like an app store for your Roku. The big-three apps are "Amazon Video On-Demand", "Netflix" and "Hulu+ (coming soon)", but you can also choose channels from "Pandora" (if you like listening to music on your TV), or "UFC" (though the UFC channel is a bit of disappointment since they want to charge you $45 a pop to view past UFC events!).
Apple TV doesn't currently have an app store, though one is probably coming, and it will soon pick up the ability to stream a variety of content from an iOS device via something called "AirPlay", but Roku is clearly a bit more flexible at this point.
That said, a big feature I like about Apple TV that isn't available in Roku is the ability to view iTunes content. I like being able to watch movies on my TV then take them with me on my iPhone for my kids to watch on car trips or plane rides, and Apple has a better, more integrated ecosystem to support such capability.
I also like watching YouTube, which I can do on my Apple TV, but not straightforwardly on the Roku as far as I can tell (EDIT: apparently there's a secret beta YouTube channel if you Google for it, but it's not highlighted in the channel store).
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User Experience/Interface
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I think the biggest disadvantage of Roku vs. Apple TV is in its user experience. The Roku is slightly more complicated to set up (for instance, you need to find the TV settings menu then designate that you have a 1080p TV before you can watch HD content), and the user interfaces for many features, while good, just don't match the smooth feel and responsiveness of the Apple TV. With Roku, you tend to get longish, frequent load animations when navigating between channels. Plus Roku's content suggestion features don't work quite as well as Apple TV, and with Roku you don't have an "Apple Remote"-quality iPhone app to let you control the device.
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Conclusion
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While Roku markets its device as higher quality than devices like the Apple TV because of "1080p", limited content and bitrate minimize any noticeable advantage. The fact is that if you REALLY care about quality, you get a Blu Ray player, not a media streamer from any manufacturer. Nevertheless, the Roku is at least as good, if not better than competing streaming devices if you're viewing the right content.
It lacks a few of the iTunes-specific features of Apple TV, and the user experience isn't quite as good, but if you don't care about those things, the Roku is more flexible, cheaper both in purchase price and content prices, and offers more content than the Apple TV.
Overall, the Roku XD is an EXCELLENT device that's priced to move! For $80, why not try it?

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Roku is a little box that allows you to instantly stream tons of entertainment on your TV. Watch over 100,000 movies and TV shows from Netflix, Amazon Instant Video, and more. Listen to music on Pandora, or listen to your own iTunes playlists. Even watch major sports, news, or original Internet programming. It's all available whenever you want it. The all-new Roku XD delivers the highest quality HD video, in the smallest box, at the lowest price. No wonder Roku is the best selling streaming player ever.

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